 | |
| Founded | 1965 |
|---|---|
| Headquarters | Mumbai, India |
| Key people | Felice Bisleri (founder) Ramesh J. Chauhan (Chairman Bisleri International Pvt.Ltd.) |
| Products | bottled water |
| Parent | Parle Bisleri Ltd |
| Website | Official Website |
Bisleri is a brand of bottled water in India. Bisleri has 60% market share in packaged drinking water in India.[1]
It is available in 8 pack sizes: 250ml cups, 250ml bottles, 500ml, 1 litre, 1.5 litre, 2 litre, 5 litre, and 20 litre. Its operations run throughout the subcontinent of India and is one of the leading bottled water supplying companies in India. As of 2007, Bisleri has 8 plants & 11 franchisees all over India.
Contents[hide] |
[edit]Composition
The composition of Bisleri Water in milligrams per litre (mg/l):
- 160-TDS
- 7.2-ph factor
- 13.6-Calcium
- 22-Chlorides
- 58-Bicarbonate
- 7.8-Magnesium
- 2-Nitrate
- 19.3-Sulphates
- 66.1-Hardness
[edit]History
Bisleri was originally an Italian company created by Felice Bisleri, who first brought the idea of selling bottled water in India. Bisleri then was introduced in Mumbai in glass bottles in two varieties – bubbly & still in 1965. Parle bought over Bisleri (India) Ltd. in 1969 and started bottling water in glass bottles under the brand name ‘Bisleri’. Later Parle switched over to PVC non-returnable bottles & finally advanced to PET containers. In 1995 Ramesh J. Chauhan started expanding Bisleri operations. In 2003 Bisleri announced its venture to Europe.After that Ramesh J. Chauhan sold his stake to Wakharikar & Sons,but all operations are under Ramesh J.Chauhan.
The brand name Bisleri is so popular in India that it is used as generic name for bottled water.
